Whether a business coach is dealing with a startup entrepreneur or a seasoned businessman, there are a few thumb rules that should be kept in mind. Business coaching in India is a growing avenue and to make sure that the effort skyrockets to build an empire the business coaches should follow certain steps. These steps should be taken as a bible for business coaching for people to become the best business coach.
First and foremost, to be a top business coach or mentor, it is very important that you believe in yourself. Once you are cent percent sure of your capabilities and skills as a coach, you would be able to project the trust towards you by your clients. This will help in attracting more potential clients.
With self-belief, the prospective business coaches should try to identify the area of their expertise. The area that they hold the most experiences of – successes and failures. Most importantly the experiences that could be used as a narrative for the clients. If the coaches have experienced in a particular area themselves, they will be able to guide a novice or a businessman from that field looking for guidance effectively. Without a background story, no coach stands a chance to succeed. Along with the experience, a good business coach must also showcase competency, proficiency, and testimonies.
Once you can define your niche area, you will have to identify suitable clients for the same. Identifying clients becomes necessary. As the type of expertise and clients that you are dealing with would help you develop the content of your business coaching sessions. This way you can gain an edge compared to your competitors, thus making you an expert in the process, leading to the setting up of your empire.
Now comes one of the most important steps, concentrate on establishing your credibility. This directly proportional to the trust of your clients towards you. This is possible when you start working towards meeting goals and gaining results with your clients. Certain steps to establish and maintain your credibility as a top business coach are – get a certification, always be honest, work on your coaching methodology, show your complete dedication towards your client and put up client testimonials as to their success stories.
It is important to market yourself as well, but try to use marketing channels that reach a larger set of audience. With social media gaining momentum by the day, try to build your audience by engaging people through various social media platforms. This will help you in marketing yourself among a larger set of people, thus building your client base. Know how to use social media effectively as a marketing tool. This will help you in creating your audience at the same time bringing in a prospective client. For instance, one could make a small video for YouTube or a video feed for Instagram or Facebook, where you give a sneak peek into advice.
The catch here is that you show just the trailer to the people, anyone who wants to know about the complete advice can approach and consult you for your business advice. This is one important point that the prospective business coaches should remember – ‘Share, but don’t give away the whole story at one go!’
It is very important for a business coach to also monitor the performance of their clients. The coach should be involved at every step and should be there to back the client up. To become the best business coach, the coach should not stop at the advice only. He or she should keep checking with the client about the progress with the task, the hurdles that they are facing, the emotions that the client is going through. A good business coach at any point should not detach themselves from the clients and their goals. In this way, the coach renders the client responsible for their results.
If you follow all these steps, but at some point, become inaccessible to your clients then your reliability and reputation might be at stake. To be the best business coach, you need to be accessible to your clients at all times. They should have the affirmation that no matter what you are there for them at any point that they need you. With technology as an aide, there are so many modes that a business coach can be accessible to the client – phone calls, messages, e-mails, etc. Understand your client and tailor your services accordingly. A good business coach keeps reaffirming the faith of the client in him or her, by making them feel that they are a priority, that their goals and results affect you too.
If you give good advice but are not accessible, then this could prove to be a major pitfall for your reputation. And above all, the key to achieving success in any sphere it is important that the person treads with a positive mindset and a whole lot of patience. The positive mindset not only helps the business coach but also projects positivity onto the clients. Try to follow these steps if you are an aspiring business coach and someday want to see yourself succeed to become the top business coach.
Wishing all the prospective business coaches best for their journey to become known business coaches in India and abroad.